【About “FanSpot by GMO for TikTok Seasonal Fest”】
In recent years, with the widespread adoption of mobile devices and changes in consumer behavior, advertising operations have undergone significant transformation. TikTok, as a short-form video platform, has gained strong support from users worldwide, especially among younger audiences, and its high engagement has driven rapid growth in its use for corporate promotions.
TikTok’s real-time nature, viral potential, and user-participation-driven content make it an extremely effective tool for highly responsive marketing initiatives that capture “the moment.” In particular, moment marketing—leveraging the tendency for consumer interest and behavior to shift rapidly in response to seasonal events and trends—is becoming increasingly important.
On the other hand, when companies attempt to execute such timely promotions independently, they often face challenges in achieving sufficient awareness and engagement. To address these challenges, GMO UniteX Inc. has developed a new “festival-style” campaign package that allows multiple companies to participate, leveraging its proven track record in SNS marketing support and the technological capabilities of its SNS campaign support tool “FanSpot by GMO.”
“FanSpot by GMO” is a tool that enables participants in receipt-based entry campaigns, quizzes, and SNS posting campaigns conducted by advertisers on SNS and video platforms to create their own dedicated My Page by linking with platforms such as TikTok, LINE, X (formerly Twitter), and Instagram with a single click.
In this package, the standard tool usage fee of ¥1.5 million is offered at a special price of ¥300,000. By implementing joint initiatives with multiple companies, it achieves high promotional impact and buzz creation while keeping costs low.
■Benefits of This Campaign:
• Tool usage fee of ¥1.5 million offered at a special price of ¥300,000
• Increased buzz and number of applications through joint participation by multiple companies
• Achieve maximum promotional impact while reducing costs
●Applicable Event Periods:
① Halloween Fest (10/17–10/31)
② Black Friday Fest (11/21–12/05)
③ Christmas Fest (12/11–12/25)
*The campaign period can be adjusted upon consultation if a shorter duration is desired.
●Campaign Format: Campaigns conducted via the client’s TikTok account
●Campaign Function: In-app TikTok instant win campaign (or digital gift campaign) using FanSpot’s instant win feature
●Participation Requirements: Participation possible from a single video post; up to three courses can be selected
●Number of Winners: Minimum of 5,000 winners required (including discount coupons)
■Expected Effects
● Increased engagement through promotional measures using the originally developed, world-first (*2) in-app TikTok “instant win campaign function” leveraging TikTok’s Business Messaging API (*3) (*4)
● Increased number of applications through cross-traffic effects from multiple participating advertisers
● Acquisition of new followers
● Low-effort, high-virality campaign achievable with a single TikTok post
● GMO UniteX handles all operations, including administration and prize distribution
● Minimized overall costs while delivering highly cost-effective campaigns
■About Digital Gift Provision
Even if it is difficult to prepare physical prizes, you can use the digital incentive “Eraberu Pay” ( https://giftee.biz/eraberu_pay/
) provided by GMO UniteX. These digital gifts can be easily received via a URL without requiring membership registration and offer approximately 1,000 types across more than 170 brands, enabling low-cost distribution.
(*1) A marketing method that focuses on specific user “moments,” such as “when it starts raining” or “immediately after an event.”
(*2) Confirmed by the TikTok API for Business team as the world’s first case of a solution equipped with an in-app TikTok instant win campaign function
(*3) A program interface provided by TikTok that enables the development of applications and services allowing direct message sending and receiving via external services
(*4) For details on the “instant win campaign function,” please refer to the press release dated Monday, February 10, 2025: https://www.koukoku.jp/release/250210/
【Pricing and Application Details】(*5)
| Pricing (excluding tax) | Tool usage fee: ¥300,000 (¥1,200,000 discount from the regular price of ¥1,500,000) Total package cost: ¥650,000 (includes administrative support and key visual production) Minimum advertising spend: ¥1,500,000 Total implementation cost: from approximately ¥3,000,000 (including prize costs) |
| Application Deadline | Halloween Fest: Until Wednesday, September 10, 2025, 18:00 Black Friday Fest: Until Friday, October 10, 2025, 18:00 Christmas Fest: Until Monday, November 10, 2025, 18:00 |
| Submission Deadline | Up to 2 weeks before each advertiser’s campaign start date |
(*5) All listed prices are estimates and exclude tax. Prices may vary depending on the implementation details and conditions. For detailed quotations or consultations, please feel free to contact us at [Contact Information] [email protected].
【Future Outlook】
GMO UniteX Inc. will build a continuous, year-round marketing support framework by leveraging successful case studies from its seasonal campaign packages. Going forward, the company will continue to utilize its proprietary development capabilities and expertise across diverse marketing domains to contribute to effective promotional initiatives and the maximization of client revenue.
【About “FanSpot by GMO”】
(URL: https://www.fanspot.jp/ )
“FanSpot by GMO” is a tool that enables participants in receipt-based entry campaigns, quizzes, and SNS posting campaigns conducted by advertisers on SNS and video platforms to create their own dedicated My Page by linking with platforms such as TikTok, LINE, X (formerly Twitter), and Instagram with a single click.
Advertisers can utilize the My Page feature to visualize participation status in campaigns and centrally manage participant behavior data. In addition, by ranking participants and granting incentives based on their behavioral data, it becomes possible to encourage campaign participation and foster long-term fan engagement.
In this way, “FanSpot by GMO” allows advertisers to easily build a mileage-based fan program and enhance continuous engagement with participants across various platforms.
【About GMO UniteX Inc.】
GMO UniteX Inc. is a consolidated subsidiary of GMO NIKKO Inc. (President and CEO: Isamu Sakuma), a comprehensive marketing support company within the GMO Internet Group. It provides marketing support services utilizing TikTok and other SNS platforms for companies that own brands.
Through a wide range of solutions—including strategic planning, campaign planning, promotional planning, production, and the development and provision of proprietary marketing solutions such as “FanSpot by GMO”—the company supports the enhancement of brand value and the strengthening of customer engagement.
【About GMO NIKKO Inc.】
GMO NIKKO Inc. is a comprehensive marketing support company that creates new value centered on digital technologies. Since its founding in 1992, the company has leveraged its extensive knowledge and expertise cultivated in the marketing field to address clients’ challenges.
Currently, as a consolidated subsidiary of GMO Internet, Inc., which is responsible for Internet Infrastructure and Online Advertising and Media within GMO Internet Group, it provides in-house developed services utilizing cutting-edge technologies such as AI. The company supports advertisers in enhancing brand value and customer loyalty, while also helping media companies maximize their revenue.
With the vision of “Surprising Partner.”, we strive to remain an irreplaceable partner that consistently exceeds our clients’ expectations.
