（※1）GMO NIKKO is a consolidated company of GMO Internet, Inc.

【Background of Development】

　In recent years, advances in generative AI and AI agents have brought changes to purchasing behavior in e-commerce. Traditionally, consumers themselves searched for products on search engines and EC sites, compared them, and made purchases. Going forward, “agentic commerce” is expected to expand, in which AI agents search for and compare products based on consumers’ wishes and conditions, and support or carry out purchases on their behalf. According to a report by McKinsey & Company (U.S.)^（※2）, even under a conservative scenario, AI agents could mediate approximately USD 3 trillion to USD 5 trillion of global consumer commerce by 2030.
　Meanwhile, conventional EC sites are designed mainly on the premise that people will view and compare products, and product information, inventory information, and the target users of products are not necessarily organized in a form that is easy for AI agents to compare and recommend. For this reason, “agentic commerce readiness”—preparing EC sites so that AI agents can correctly understand product information and purchase conditions and can discover, compare, and recommend products—is becoming increasingly important.
　GMO NIKKO operates “GMO AI Search Lab,” which studies, using primary data, how corporate information is read in AI search and which pages are cited. Drawing on the research findings of the Lab and the knowledge cultivated through “GMO AI Optimization Boost,” a service that supports customer acquisition through generative AI, GMO NIKKO is launching “GMO AI Optimization Boost for EC” to support e-commerce operators in achieving “agentic commerce readiness.”

（※2）How Automation Progresses in Agentic Commerce
（https://www.mckinsey.com/jp/our-insights/the-automation-curve-in-agentic-commerce）

【Overview of “GMO AI Optimization Boost for EC”】
（URL：https://koukoku.jp/service/aio/ec/）

　“GMO AI Optimization Boost for EC” is a consulting service that supports agentic commerce for e-commerce operators, as part of “GMO AI Optimization Boost,” which supports customer acquisition through generative AI. The service analyzes the product information and data structure of EC sites and supports the creation of an environment in which AI agents can accurately recognize, compare, and recommend products.

■Key Features
1. Prompt Design That Captures Consumers’ Purchasing Needs
　Through prompt design that captures consumers’ search and purchasing needs, the service supports the design of EC sites that enable AI agents to accurately understand product features and benefits and to make appropriate proposals and recommendations.

2. Product Data Design Based on AI Agent Research
　Leveraging insights gained through proprietary research, the service organizes and designs information such as product names, product descriptions, prices, inventory, product features, and target users into a data structure that AI agents can easily use as a basis for comparison and recommendation.

3. EC Site Design Based on the Latest AI Agent–Related Standards
　The service supports EC site design that takes into account trends in related standards, such as ACP and UCP, which are intended for purchasing by AI agents.

■Provision Format and Pricing

【Future Outlook】

　GMO NIKKO will continue its research on generative AI and AI agents. In addition to “AI Optimization (AIO),” which ensures that corporate and product information is appropriately recognized on generative AI, the company will strengthen its support for “agentic commerce readiness” in anticipation of product search, comparison, and purchasing by AI agents. GMO NIKKO will respond to changes in consumers’ journey from information gathering to purchasing that begin with AI, and will support companies’ marketing activities.

【Reference: Examples Related to Agentic Commerce in Japan and Overseas】

・September 2025 (U.S.) OpenAI and Stripe introduce the “Instant Checkout” feature in ChatGPT and publish ACP^{（※3）（※4）}
・November 2025 (U.S.) Perplexity begins offering “Instant Buy” in partnership with PayPal^（※5）
・January 2026 (U.S.)　　 Google announces “UCP^（※6）,” an industry standard for AI agents^（※7）
・May 2026 (U.S.)　 Amazon integrates its conversational assistant “Rufus” with Alexa and renews it as “Alexa for Shopping”^（※8）
・May 2026 (Japan)　 Mastercard conducts its first agentic transaction in a production environment in the Japanese market^（※9）
・September 2026 (U.S.)　Meta announces “Muse,” a personal AI agent that autonomously handles tasks such as sending emails, booking travel, and shopping on behalf of users^（※10）

（※3）ACP（Agentic Commerce Protocol）： An open standard for AI-mediated purchases, published by OpenAI and Stripe.
（※4）Stripe powers Instant Checkout in ChatGPT and releases Agentic Commerce Protocol co-developed with OpenAI
（https://stripe.com/en-hu/newsroom/news/stripe-openai-instant-checkout）
（※5）PayPal and Perplexity Launch Instant Buy Ahead of Black Friday
(https://newsroom.paypal-corp.com/2025-11-PayPal-and-Perplexity-Launch-Instant-Buy)
（※6）UCP（Universal Commerce Protocol）：An open industry standard proposed by Google that enables AI agents to carry out everything from product search to purchase and payment in coordination with the systems of EC operators.
（※7）New tech and tools for retailers to succeed in an agentic shopping era
（https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/）
（※8）Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
（https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant）
（※9）Mastercard Conducts First Agentic Transaction in a Production Environment in the Japanese Market
（https://www.mastercard.com/jp/ja/news-and-trends/stories-japan/2026/may/mastercard-completes-first-agentic-transaction-in-japan.html）
（※10）Introducing Muse: The World’s First Personal AI Agent Built for Everyone
（https://about.fb.com/ja/news/2026/09/introducing-muse-personal-ai-agent/）

【About GMO NIKKO】（URL：https://www.koukoku.jp/）

　GMO NIKKO is an AI marketing support company that supports customer growth through the power of AI. Since its founding in 1992, the company has leveraged the extensive expertise and know-how it has accumulated in the field of digital marketing to address customer challenges. Today, as a consolidated company of GMO Internet, Inc., which is responsible for the Internet Infrastructure Business and the Advertising & Media Business within the GMO Internet Group, GMO NIKKO provides proprietary services developed in-house that utilize cutting-edge technologies, including AI. The company supports advertisers in strengthening branding and customer loyalty, and supports media companies in maximizing revenue. With the vision of becoming “No.1 in Number of AI Marketing Customers,” GMO NIKKO will continue to be a partner that provides marketing support one step ahead in the AI era.
　On October 1, 2026, GMO Internet, Inc. (TSE Prime Market: 4784) welcomed GMO Commerce, Inc. (TSE Growth Market: 410A) as a new member of the group for the purpose of restructuring and integrating its marketing business. Accordingly, GMO NIKKO will promote its business under the new marketing business structure as a consolidated company of GMO Commerce.

■GMO Internet and GMO Commerce Restructure and Integrate Their Marketing Businesses
https://internet.gmo/news/article/234/