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【About “MARKETING INSIGHT byGMO”】
（URL：https://marketing-insight.jp）

“MARKETING INSIGHT byGMO” is a competitive analysis tool that provides multifaceted insights into user behavior and access trends for any chosen website.
Its most notable feature is the immediacy of its data—users can view reports reflecting data up to 12:00 a.m. the previous day, starting at 10:00 a.m. the next morning.
This allows for accurate understanding of real-time consumer behavior in competitor analysis or when evaluating entry into new markets, enabling swift and informed decision-making.

【Background of the Service Launch】

As markets evolve daily and marketing channels diversify—spanning social media, video, and audio platforms—the responsibilities of marketers are becoming increasingly complex. At the same time, timely analysis and swift decision-making in response to current market conditions have become essential.
However, conventional competitive analysis tools typically require several days for data to be reflected, resulting in a time lag that makes it difficult to keep up with rapidly changing market dynamics.

“MARKETING INSIGHT byGMO” solves this issue by enabling users to access the previous day’s data as early as the next morning. This allows companies to stay on top of competitor activity and the latest market trends in real time, providing an environment where swift strategy development and execution are possible.

Key Features and Use Cases

● Site Analysis
In addition to fundamental metrics such as the number of unique users (UU), sessions, and page views (PV) for a given domain, users can also view traffic sources—including search engines, social media, referrals, direct access, and generative AI—as well as the traffic structure by subdomain and directory.
By comparing traffic volume and traffic sources with competitors, users can identify which channels are driving engagement and consider appropriate countermeasures.

● Keyword Analysis
Users can see which domains are receiving traffic from specified search keywords and how much traffic those keywords generate.
By comparing the keywords competitors are prioritizing, their associated traffic volumes, and their rankings in search results, users can spot emerging trends and determine which keywords to prioritize in their own strategy.

■Pricing
For detailed pricing information, please contact us via the official service website.
A free 7-day trial with full access to all features is also available.

【Future Outlook】

In addition to integrating with Google Analytics and Google Search Console to provide a unified dashboard, we plan to gradually roll out advanced features such as AI-powered trend detection and anomaly detection.

【About GMO NIKKO】
（URL：https://www.koukoku.jp/）

GMO NIKKO is a comprehensive marketing support company that creates new value through digital innovation. Since its founding in 1992, the company has leveraged its extensive expertise and know-how in the marketing field to help solve clients’ challenges.
Today, as a consolidated company of GMO Internet, Inc., which leads the Internet Infrastructure and Online Advertising and Media businesses within the GMO Internet Group, GMO NIKKO offers proprietary services powered by cutting-edge technologies, including AI.

The company supports advertisers in enhancing brand value and customer loyalty, while also helping media companies maximize their revenue.
Under the vision of “Surprising Partner.”, GMO NIKKO strives to be an irreplaceable partner that consistently exceeds client expectations.