This service supports a seamless shopping experience that connects “discovery” to “purchase” through SNS. By combining the expertise of both companies in video production, influencer marketing, and advertising operations, the service provides sales support based on a performance-based compensation model.
This allows businesses to achieve everything from product awareness to purchases on TikTok in a one-stop solution, while minimizing initial investments and operational risks. Even businesses with limited resources and know-how can implement effective sales strategies. Additionally, logistics services such as product packaging and shipping are also provided in a one-stop format.
[About "FanSpot byGMO for TikTok Shop
– Sales Performance-Based Compensation Plan"]
– Sales Performance-Based Compensation Plan"]
■ Service Overview
"FanSpot byGMO" is a tool that creates a personalized My Page for participants in receipt-based, quiz, or SNS submission-type campaigns conducted by advertisers on platforms such as TikTok, LINE, X (formerly Twitter), and Instagram—activated with just one click.
"FanSpot byGMO for TikTok Shop" offers a TikTok Instant Win campaign package specifically for TikTok Shop merchants.
The newly launched "FanSpot byGMO for TikTok Shop – Sales Performance-Based Compensation Plan" goes beyond tool provision to offer full-funnel support from product “discovery” to “purchase” on TikTok, operating under a results-based model.
Jointly provided by GMO UniteX and GMO NIKKO, this service supports the following components in a one-stop format: from shop setup, video production, affiliate management, promotional campaign execution, order management, to logistics.
This enables e-commerce businesses to launch a new sales channel with no additional investment, paying only based on actual sales performance.
■ Service Features
▸End-to-end support from discovery via SNS videos to purchases within the shop
▸Flexible, scalable reward system based on sales performance
▸Comprehensive support for creatives, promotions, affiliates, ads, and influencer engagement
▸Awareness expansion through TikTok-optimized videos, campaigns, affiliate and video marketing
■ Expected Outcomes
■ Pricing (tax excluded)
■ Contact for Inquiries
E-mail：[email protected]
(*1) Confirmed with TikTok’s API for Business team as the first solution in the world to incorporate the TikTok in-app Instant Win Campaign feature
(*2) TikTok’s API program allowing external services to send/receive direct messages
(*3) For more information on the “Instant Win Campaign,” see press release dated February 10, 2025: https://internet.gmo/en/news/article/7/
[Background for Launching "FanSpot byGMO for TikTok Shop"]
GMO UniteX and GMO NIKKO have been offering mechanisms to connect users with brands through platforms like TikTok, using services such as “FanSpot byGMO for TikTok.”
With the recent arrival of TikTok Shop in Japan, demand for direct commerce experiences—where social media “discovery” directly leads to “purchase”—has surged.
However, for many brands and manufacturers, operating and monetizing on TikTok Shop requires high expertise, and “selling” remains a significant challenge.
To address this, the new service offers a comprehensive system directly tied to sales, using a performance-based model with minimal upfront costs.
Beyond providing the tool, both companies collaborate closely to build a full-fledged “selling framework” that includes planning, creative development, promotion, and reporting.
[Future Outlook]
Moving forward, we will promote trial adoption of the service to brands, manufacturers, and D2C businesses considering e-commerce sales via TikTok Shop, leveraging the existing networks of both companies. Our aim is to standardize the service through the creation of proven success cases.
We also plan to build a globally competitive promotional framework by pursuing partnerships with leading overseas companies and further advancing our operational model.
[About “FanSpot byGMO”]
(URL: https://www.fanspot.jp/)
(URL: https://www.fanspot.jp/)
“FanSpot byGMO” is a tool that creates a personalized My Page for campaign participants with just one click from platforms such as TikTok, LINE, X (formerly Twitter), and Instagram. It supports receipt-based campaigns, quizzes, and SNS post campaigns run by advertisers on social media and video platforms.
With the My Page function, advertisers can visualize participation and centrally manage user behavior data. Based on this data, they can rank participants and offer incentives, encouraging further participation and fostering long-term fans.
In this way, “FanSpot byGMO” enables advertisers to easily build mileage-style fan programs and boost sustained engagement across platforms.
[ About GMO UniteX Inc.]
GMO UniteX is a consolidated subsidiary of GMO NIKKO Inc. (President and Group Executive Officer: Isamu Sakuma), which is part of the GMO Internet Group. It provides marketing support services for brand-owning companies using TikTok and other social media platforms.
Through strategic planning, campaign and promotion planning, creative production, and the development and provision of proprietary marketing tools such as “FanSpot byGMO,” GMO UniteX offers a wide range of solutions to enhance brand value and customer engagement.
[About GMO NIKKO Inc.]
GMO NIKKO is a comprehensive marketing support company focused on creating new value through digital solutions. Since its founding in 1992, the company has drawn on its extensive marketing knowledge to solve client challenges.
Now a consolidated company of GMO Internet, Inc.—which drives the Internet Infrastructure and Online Advertising and Media businesses within the GMO Internet Group—GMO NIKKO offers proprietary services leveraging cutting-edge technologies such as AI.
They support advertisers with branding and customer loyalty improvement, and help media companies maximize revenue.
Under the vision “Surprising Partner.” they strive to be an irreplaceable partner that always exceeds client expectations.
