The Service utilizes TikTok’s in-app “Instant Win” feature, which provides immediate results upon a user’s participation in a campaign, offering strong customer acquisition benefits through its real-time appeal. Winning outcomes in the campaign can include coupon issuance and point rewards, features that directly drive purchases on TikTok Shop. In addition, a wide range of digital incentives are available to meet various promotional needs.
This approach enables businesses to “acquire highly motivated followers” and “generate strategic engagement that drives purchasing behavior,” effectively supporting promotional activities for companies operating on TikTok Shop.
【About “FanSpot byGMO for TikTok Shop”】
Service OverviewM
Strategy Planning: Building engagement that drives user acquisition, follower growth, and purchases on TikTok Shop
Operational Support: Ad management and campaign execution
Proprietary Features: In-app “Instant Win Campaign” (*2) function powered by TikTok’s Business Messaging API (*1)
Since its beta release in October 2024, campaigns utilizing the “Instant Win Campaign” feature have successfully increased both follower counts and engagement across accounts in industries such as beverages, retail, cosmetics, and apps.
Expected Benefits
Efficiently acquire purchase-ready target audiences
Convert followers into TikTok Shop customers
Turn product interest into purchasing action
Optimize ongoing campaign operations using purchase data
Pricing / Campaign (Excl. Tax)
Special Price for the First 30 Companies: ¥300,000
Standard Price: ¥1,500,000
(*1) TikTok’s Business Messaging API enables the creation of applications and services that facilitate direct message exchanges via external platforms.
(*2) For more details on the “Instant Win Campaign” feature, please refer to the press release dated Monday, February 10, 2025: https://www.koukoku.jp/release/250210/
【Background of the “FanSpot byGMO for TikTok Shop” Launch】
TikTok Shop is an e-commerce feature that allows users to purchase products directly within the TikTok app. Launched in Indonesia in 2021, it is now available in 11 countries (*3), and the global gross merchandise value (GMV) reached approximately USD 36.2 billion in 2024 (*4). With its entry into the Japanese market expected around summer to autumn 2025, TikTok Shop is gaining significant attention.
To support businesses aiming to acquire users on this emerging e-commerce platform, GMO UniteX has launched “FanSpot byGMO for TikTok Shop”—a comprehensive package built on the knowledge accumulated through years of SNS marketing support. The package integrates TikTok’s Business Messaging API to enable seamless in-app Instant Win campaigns and supports sustainable revenue growth on TikTok Shop.
(*3) TikTok Business Help Center: “Considerations when launching your TikTok Shop journey” (Updated April 2025) https://ads.tiktok.com/help/article/considerations-when-launching-your-tiktok-shop-journey?lang=ja (Accessed June 13, 2025)
(*4) Momentum Works: “TikTok Shop hits US$33 billion in GMV for 2024” (Published January 6, 2025) https://thelowdown.momentum.asia/tiktok-shop-gmv-in-2024-surpassed-us30-billion/ (Accessed June 13, 2025)
【Future Outlook】
Anticipating rapid growth in the TikTok Shop market, GMO UniteX will continue leveraging its proprietary development capabilities and expertise across diverse marketing domains—including purchase data analysis, repeat purchase promotion, and cross-selling strategies—to support businesses in maximizing their revenue.
【About “FanSpot byGMO】
（URL：https://www.fanspot.jp/）
（URL：https://www.fanspot.jp/）
“FanSpot byGMO” is a tool that enables advertisers to run campaigns such as receipt submissions, quizzes, and social media post campaigns on platforms like TikTok, LINE, X (formerly Twitter), and Instagram. Participants can seamlessly connect with the campaign via one click, generating a personalized My Page.
Using the My Page function, advertisers can visualize participation data and centrally manage user behavior. This allows for participant ranking, reward distribution based on actions, and encourages further engagement, fostering long-term fan development.
With “FanSpot byGMO,” advertisers can easily build mileage-style fan programs and enhance continuous engagement across platforms.
【About GMO UniteX Inc.】
GMO UniteX Inc., a consolidated subsidiary of GMO NIKKO Inc. (President and CEO: Isamu Sakuma), a comprehensive marketing support company under the GMO Internet Group, provides marketing support services utilizing TikTok and other social platforms for brand-owning companies.
The company offers a broad range of solutions—including strategy planning, campaign planning, promotional planning, creative production, and the development and provision of proprietary tools such as “FanSpot byGMO”—with the aim of enhancing brand value and strengthening customer engagement.
