(*1) This is the world’s first TikTok instant win campaign utilizing the TikTok Business Messaging API. For more details, please refer to the press release dated Monday, February 10, 2025: https://internet.gmo/en/news/article/7/
[Background of the Sponsorship]
“Marketing Agenda 2025” is a conference that brings together top marketers from leading domestic and international brands. It is designed to facilitate in-depth discussions on industry initiatives and problem-solving approaches, with the goal of fostering meaningful and practical professional networks.
We at GMO NIKKO support the purpose of this event—to create partnerships where clients and partners share challenges, collaborate, and grow together—which led us to sponsor the “Premium Presentation.”
On the program for Wednesday, May 21, 2025, Akio Kato, Head of the Short Video Division, Brand Strategy Department, Marketing Solutions Division at GMO NIKKO, will be joined by Shohei Takakura, Agency Partnership Manager, Global Business Solutions at TikTok for Business Japan, and a marketing representative from a major retail company. Together, they will present a successful case study of a TikTok campaign for the retailer that leveraged the world’s first in-app instant win feature using the TikTok Business Messaging API provided by GMO NIKKO.
[About “Marketing Agenda 2025”]
Date: Wednesday, May 21 – Friday, May 23, 2025
Venue: Grand Mercure Okinawa Cape Zanpa Resort
Location: 1575 Uza, Yomitan-son, Nakagami-gun, Okinawa 904-0394, Japan
Attendees: 350 participants
Organizer: Nanovation, Inc.
Special Partner: Agenda Note
Event Website:https://marketingagenda.jp/okinawa/
▲Presentation from the Previous Year
[About Nanovation, Inc.]
（URL:https://nanovation-jp.com/）
（URL:https://nanovation-jp.com/）
Guided by the corporate philosophy “Bringing knowledge and inspiration to communication worldwide,” Nanovation operates the following three businesses:
1） Conference Business
Nanovation organizes immersive conferences under the brand “Agenda” and large-scale marketing forums such as “Ne Plus U.” These events attract more than 4,000 participants annually, primarily consisting of Japan’s leading marketers.
2） Media Business
The company operates a business centered around “Agenda note” , a specialized web media platform for marketing. It comprehensively covers various marketing-related fields and shares practical insights and case studies for marketers across Japan.
3） Education Business
Through structured curriculums based on the real-world experience and strengths of active top marketers, Nanovation provides intensive training opportunities. These programs cover essential knowledge, mindsets, and frameworks for aspiring marketers.
Company Name: Nanovation, Inc.
Okinawa Headquarters: Yomitan Village Community Promotion Center, 2346-11 Kina, Yomitan-son, Nakagami-gun, Okinawa 904-0302, Japan
Tokyo Headquarters: EastWest 6F, 5-17-10 Hiroo, Shibuya-ku, Tokyo 150-0012, Japan
[About GMO NIKKO]
（URL：https://www.koukoku.jp/）
（URL：https://www.koukoku.jp/）
GMO NIKKO is a comprehensive marketing support company that creates new value through digital innovation. We develop our own services leveraging cutting-edge technologies such as AI, supporting advertiser clients in achieving their goals—from branding to enhancing customer loyalty—and helping media partners maximize their revenue.
With our vision “Surprising Partner.” we are committed to being an irreplaceable partner that consistently exceeds expectations.
