[About “Gen Z Trend Lab by GMO”]
(URL: https://www.ztrendlab.com/service/index.html)
(URL: https://www.ztrendlab.com/service/index.html)
“Gen Z Trend Lab by GMO” is a marketing service that helps companies deeply understand the real feelings, emotions, and values (insights) hidden within Gen Z, supporting them in solving communication challenges.
Utilizing our exclusive network of Gen Z influencer members and one of the largest research panels in Japan (※1), we provide multifaceted support for marketing activities tailored to younger generations.
（※1）The research monitors are linked to the “JAPAN Cloud Panel,” which includes 34.26 million people in Japan as of January 2025, provided by GMO Research & AI, Inc., a company in the GMO Internet Group that operates internet research services.
■ Main Services Offered
・Research for Gen Z, including online surveys, in-depth interviews, and group interviews
・PR and gifting campaigns utilizing influencers
・Support for managing social media accounts
・Design and implementation of co-creation projects with Gen Z
[Background of “Gen Z Trend Lab by GMO”]
Gen Z (born from the mid-1990s to the early 2010s) is known as the “digital native generation,” having grown up surrounded by smartphones and social media as a natural part of daily life. They process information rapidly, have diverse values, and are now at the center of consumer behavior and trendsetting.
For companies to achieve sustainable growth, it is essential to build relationships with Gen Z based on empathy. However, because Gen Z is constantly exposed to new things and their interests change quickly, it is not easy to accurately capture their insights and develop optimal communication strategies. “Gen Z Trend Lab by GMO” leverages a real network with Gen Z to provide one-stop support for marketing tailored to rapidly changing trends.
[Future Outlook]
In addition to building networks with influencers who have strong outreach on social media platforms, we will also establish connections with Gen Z creators who specialize in vertical video production. Moving forward, we aim to further expand the scope of our marketing support and continue to enhance the quality of our services.
[About GMO NIKKO]
(URL: https://www.koukoku.jp/)
(URL: https://www.koukoku.jp/)
GMO NIKKO is a comprehensive marketing support company that creates new value centered on digital technology. We develop our own services utilizing cutting-edge technologies such as AI, contributing to achieving goals for advertiser companies—from branding to increasing customer loyalty—and supporting media companies in maximizing their revenue. Guided by our vision “Surprising Partner.,” we are committed to always being an irreplaceable partner that exceeds our clients’ expectations.
