Internet Infrastructure

GMO NIKKO Revamps Professional Talent Utilization Service and Launches “GMO Pro Talent”

Expanding the Scope of “GMO Suketto Marketer” Beyond Marketing to Engineers, Back-Office Professionals, and Creative Professionals, Centered on AI Talent

 GMO NIKKO, Inc.(*1)(President & CEO: Isamu Sakuma; hereinafter “GMO NIKKO”), a member of the GMO Internet Group, has revamped its professional talent(*2)sharing service, “GMO Suketto Marketer,” which introduces specialized talent in the digital marketing field, and has launched “GMO Pro Talent.” In addition to the conventional marketing field, the service now expands its scope to include engineers, back-office professionals, and creative professionals, with a particular focus on AI talent. By combining multiple talent networks with GMO NIKKO’s proprietary talent platform, the service introduces professional talent(*4)tailored to corporate requirements from a pool of more than 100,000 registered talent(*3), supporting companies facing challenges in securing specialized talent, including AI talent.

(*1)GMO NIKKO is a consolidated company of GMO Internet, Inc.
(*2)Within the GMO Internet Group, the Japanese term for “human resources” is expressed as “human assets (jinzai).”
(*3)“More than 100,000” is a reference figure calculated by combining the number of registrants from partner talent companies and GMO NIKKO’s proprietary talent platform as of August 2026. Duplicate registrations may be included.
(*4)GMO NIKKO is a fee-charging employment placement agency licensed by the Minister of Health, Labour and Welfare(License No.:13-ユ-317575)and a worker dispatch business operator(License No.:派13-318722).

【Background】

 Since October 2025, GMO NIKKO has provided “GMO Suketto Marketer,” a service introducing specialized talent in the digital marketing field(*5), primarily addressing talent needs within advertising agencies and marketing-related functions.Through this service, GMO NIKKO increasingly received inquiries from companies and operational teams not only for digital marketers but also for a broader range of specialized talent, particularly AI talent to promote AI utilization, as well as engineers, back-office professionals, and creative professionals.
 In addition, according to the “DX Trends 2025” report published by the Information-technology Promotion Agency (IPA), 85.1% of Japanese companies cited a shortage of DX talent as a challenge, a significantly higher level than in the United States and Germany(*6). Since the emergence of generative AI, the core of DX has increasingly shifted toward AI utilization. As a result, the shortage of DX talent can effectively be regarded as a shortage of AI talent capable of fully leveraging AI, making it a management issue shared across industries.
 Against this backdrop, GMO NIKKO has expanded the scope of GMO Suketto Marketer and relaunched the service as GMO Pro Talent.

(*5)GMO NIKKO Launches “GMO Suketto Marketer,” a Digital Marketing Talent Sharing Service
~ A Professional Talent Sharing Service Responding to the Needs of Advertising Agency Operations, Including AI Utilization Support ~(https://internet.gmo/news/article/92/
(*6)Source: Information-technology Promotion Agency (IPA), “DX Trends 2025”(https://www.ipa.go.jp/digital/chousa/dx-trend/dx-trend-2025.html

【About GMO Pro Talent】(URL:https://www.pro-jinzai.gmo/

 GMO Pro Talent introduces talent suited to client needs from a pool of more than 100,000 registered talent through collaboration with multiple talent companies and GMO NIKKO’s proprietary platform. While companies would ordinarily need to consult multiple firms, GMO Pro Talent provides access to a broad talent pool through a single point of contact. The service can also introduce professional talent who combine expertise in their respective fields with AI utilization skills.

■Features
1.Talent Network of More Than 100,000 Registered Talent

 Leveraging partnerships with multiple talent companies as well as GMO NIKKO’s proprietary platform, GMO Pro Talent introduces talent from a network of more than 100,000 registered individuals across a wide range of fields, including AI, marketing, engineering, back-office operations, and creative work. Talent sourcing that would normally require consultations with multiple companies can be conducted comprehensively through GMO Pro Talent.

2. No Initial Fees or Matching Fees
 Companies can utilize the service at a cost based on their requirements, necessary skills, and project scale. There are no initial fees or matching fees, enabling companies to leverage immediately effective talent while controlling costs.

3.Professional Talent with AI Utilization Skills
 The service can introduce professional talent who combine expertise in their respective fields with AI utilization skills, enabling higher productivity and the creation of new value. Leveraging the AI expertise GMO NIKKO has cultivated through its marketing support business, the company proposes talent suited to each client's operational challenges.

■Pricing and Service Format
 Fees are quoted individually based on project requirements, necessary skills, and project scale.

【Future Developments】

 In addition to addressing the challenge of talent shortages, GMO NIKKO will further strengthen initiatives to enhance the quality of the talent it introduces. The company will also provide learning curricula designed to help talent effectively utilize AI tools required for specific occupations, promoting the development and introduction of specialized talent capable of creating new value through AI utilization.
 At the same time, GMO NIKKO will continue expanding its proprietary network to increase registrations of talent with diverse areas of expertise and skill sets, aiming to build a framework capable of meeting a wide range of specialized talent needs faced by companies.

【About GMO NIKKO】(URL:https://www.koukoku.jp/

 The emergence of generative AI has ushered in an era in which the fundamental assumptions behind search, shopping, and work are being rewritten. At the forefront of this transformation, GMO NIKKO is evolving from an advertising agency into an AI marketing support company.
 Since the advent of generative AI, GMO NIKKO has been among the first to study how people access information through AI, including AI search, and has refined these insights into advanced solutions and consulting services. Even as intelligence advances toward AGI and ASI, GMO NIKKO will work together with its clients to build a future in which their businesses continue to be selected and grow through AI and AI agents.

AI Summary

GMO NIKKO has revamped GMO Suketto Marketer and launched GMO Pro Talent.

The service expands beyond marketing to include AI talent, engineers, back-office professionals, and creative professionals.

Talent tailored to client needs can be introduced from a network of more than 100,000 registered talent, with no initial or matching fees.

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