News

Corporate Philosophy of GMO Internet

Under the corporate slogan “Internet for Everyone,” GMO Internet aims to pursue the potential of a sustainable internet and contribute to society through innovation and the creation of new value.

In the age of AI—marked by the rapid evolution of generative AI—we strive to remain a front-runner by staying attuned to technological advancements and shifts in societal needs, responding flexibly, and always moving ahead with a strong sense of speed.

Background and Purpose of the Integration

With the advancement of AI and other technologies, the Internet Infrastructure and Online Advertising and Media markets are experiencing significant changes. To achieve sustainable growth in this evolving environment, it is crucial to build a structure that enables swift adaptation to technological innovation and optimal allocation of management resources.

GMO Internet will merge the proven expertise gained through its Internet Infrastructure business—including the domain registration service “Onamae.com byGMO,” which has maintained the No.1 market share in Japan for over 20 years (*1)—with the strengths of its Online Advertising and Media business, which has consistently met diverse customer needs. Through this integration, we will pursue the following initiatives:

● Agile management that responds flexibly to market changes
● Development of new products utilizing advanced technologies
● Acceleration of stock-based product development to ensure stable revenue streams
● Efficiency improvements through the integration of management resources
● Capital reinforcement and stable returns to stakeholders

(*1) “No.1 market share in Japan” is based on ICANN-published data (as of July 2024), the nonprofit organization responsible for managing Internet domain names and resources.

Significance of the Integration

GMO Internet has integrated the Internet Infrastructure business unit of GMO Internet Group, Inc. and the Online Advertising and Media business previously operated by GMO AD Partners, Inc., to deliver innovative services by leveraging the following four key strengths:

1. Advertising Capabilities That Drive Infrastructure Business Growth
Online advertising is the primary channel for acquiring customers in the Internet Infrastructure business. By utilizing the marketing expertise of the advertising business, we aim to further grow our customer base and enhance profitability.

2. Applying the Infrastructure Business’s Stock-Based Model to Advertising
The strong stock-based business model of the Infrastructure business provides a stable revenue foundation. By applying this know-how to advertising, we will strengthen our earning power and develop new products with long-term revenue potential.

3. New Service Creation Powered by AI Technologies
As part of the GMO Internet Group’s vision to become the No.1 corporate group that "Shapes the Future with AI,” we are advancing research and development in AI technologies. GMO Internet is particularly focused on leveraging advanced technologies that power generative AI platforms to innovate in digital marketing and creative fields—such as next-gen targeting and enhanced customer experiences.

4. An Organization That Maximizes Individual Strengths
All partners of the GMO Internet Group share the “Venture Spirit Declaration” (*2) as a common language that outlines personal dreams, social missions, and the strategies to achieve them. With a unified vision, we embrace diverse talents, cultures, and organizational strengths to complement one another and make optimal use of both human and technological resources.

(*2) Venture Spirit Declaration: https://www.gmo.jp/en/brand/sv/

Main Services Offered by GMO Internet

Adoption of Corporate Brand Domain ".gmo"

GMO Internet has adopted the corporate brand domain ".gmo" for its official website (URL: https://internet.gmo/ ).
The domain “internet.gmo” embodies the very vision of GMO Internet, serving as a symbol of our commitment to shaping the future of the internet and creating a world where everyone can maximize its potential.

Ahead of the 2026 launch of applications for new gTLDs (generic top-level domains), including corporate brand domains, we will promote broader recognition of new gTLDs through the use of our own brand gTLD, ".gmo".

Comment from Tadashi Ito, President and CEO of GMO Internet, Inc.
At GMO Internet, under the slogan “Internet for Everyone,” we continue to explore the boundless possibilities of the internet. Today, we stand at a major inflection point with the evolution of AI technologies. Under our new structure, we will fully harness the synergies between our Internet Infrastructure and Online Advertising and Media businesses to deliver services optimized for the AI era and strongly support the business growth of our clients.

Comment from Makoto Hashiguchi, Executive Vice President and COO of GMO Internet, Inc.
Since launching our Online Advertising and Media business in 1999, GMO Internet has consistently embraced change and pursued new challenges. Now, united with the Internet Infrastructure business of the GMO Internet Group and actively leveraging AI technologies, I am confident that we can deliver even more innovative services that transform and elevate our clients' marketing activities.

Company Profile: GMO Internet, Inc.