Guidelines for Improving the Quality of
Internet Advertising Business,
Media, and Content
We actively respond to stakeholder needs and continuously create value-added services.
We not only ensure a healthy and safe environment by incorporating the latest technology and knowledge, but also operate the Internet advertising business, media, and content to contribute to the growth of our stakeholders.
To achieve this, we are committed to implementing the following three principles and two key measures.
Three Principles for Improving the Quality of
Internet Advertising Business, Media,
We provide beneficial and safe advertisements and content.
We offer value-added services that contribute to stakeholder growth.
We contribute to the healthy development of the Internet advertising and media industry.
1. Quality Improvement Measures
We strive to improve quality in accordance with the "Internet Advertising Ethics Code and Advertising Standards Guidelines" established by the Japan Interactive Advertising Association (JIAA) and the guidelines set by various related organizations.
Japan Interactive Advertising Association (JIAA) "Internet Advertising Ethics Code and Advertising Standards Guidelines" Japan Advertising Review Organization (JARO) "JARO Advertising Standards"2. Measures for Ensuring the Quality of
Ad Placements (Brand Safety)
We strive to improve quality in accordance with the "Guidelines for Ensuring the Quality of Ad Placements (Brand Safety Guidelines)" established by the Japan Interactive Advertising Association (JIAA).
Japan Interactive Advertising Association (JIAA) "Guidelines for Ensuring the Quality of Ad Placements"3. Measures for Ensuring the Quality of
Ad Traffic
(Invalid Traffic Countermeasures Guidelines)
We strive to improve quality in accordance with the "Guidelines for Ensuring the Quality of Ad Traffic (Invalid Traffic Countermeasures Guidelines)" established by the Japan Interactive Advertising Association (JIAA).
Guidelines for Ensuring the Quality of Ad Traffic (Invalid Traffic Countermeasures Guidelines)
